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Director of E-Commerce

Planet Blue was founded in 1995 in Malibu and has grown from a single-store purveyor of organic cotton apparel to a multi-channel specialty retailer and manufacturer of branded cutting-edge, SoCal fashion, accessories, home decor and intimates. The e-commerce site was launched in 2008 and has developed into more than just a place to shop, but also a source of inspiration.

We are looking for a senior-level Director of E-Commerce preferably with an apparel background. The focus of the position is to implement new processes to increase efficiency within the e-commerce department and increase sales while still supporting the vision of the brand. This position will oversee online merchandising, online and offline marketing, fulfillment and customer service.

Reports To: COO

Duties & Responsibilities:

  • Total P&L responsibility for the E-Commerce business unit
  • Develop and execute the overall e-Commerce strategy
  • Build and lead the e-commerce team including cross-functional relationships where needed
  • Create and execute a vision to deliver traffic and sales growth through an optimized user experience
  • Manage and optimize online marketing initiatives including SEO, affiliate marketing, email, social media, retargeting, PPC, etc.
  • Establish new online marketing efforts, on and off site, with a focus on customer acquisition, conversion and retention to drive significant growth and brand awareness
  • Manage all third party e-Commerce providers in effort to improve the platform, marketing, fulfillment and customer service
  • Manage inventory to optimize sales and take advantage of editorial and marketing opportunities
  • Manage growth and maintenance of consumer database
  • Assemble data for weekly and monthly e-commerce reports

Experience & Requirements:

  • Bachelor's degree in Business, Marketing or related field preferred
  • 5+ years of E-Commerce experience
  • A background in Fashion Apparel is preferred
  • Experience in online marketing channels such as PPC, SEO, affiliate marketing and email is critical
  • Advanced analytical skills is required
  • Ability to communicate with 3rd party and internal technical teams
  • Financial and business accumen
  • Understanding of HTML, Adobe Creative Suite and Google Analytics is preferred
  • Experience with Magento Enterprise Platform is preferred


  • DOE

To apply, please submit your information on our career page here or email
Submissions without cover letters will not be considered.