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Director of Brand Management

Planet Blue was founded in 1995 in Malibu and has grown from a single-store purveyor of organic cotton apparel to a multi-channel specialty retailer and manufacturer of branded cutting-edge, SoCal fashion, accessories, home decor and intimates. The e-commerce site was launched in 2008 and has developed into more than just a place to shop, but also a source of inspiration.

We are looking for a senior-level Branding Professional with a fashion apparel background. The position will manage a team of 4 employees (growing to 8 within 12 months)

Reports To: Creative Director

Duties & Responsibilities:

  • Develop and execute comprehensive strategic branding plan to grow brand identity and loyalty for online and offline assets
  • Manage global social media efforts
  • Develop and manage strategic partnerships with bloggers, editors and other fashion influencers
  • Conceptualize editorial lookbooks, online campaigns and in-store events
  • Provide brand guidance/feedback, as necessary to internal teams, including Merchandising, E-Commerce and Buying
  • Prepare trend and threat assessments/forecasts

Experience & Requirements:

  • Bachelor's degree, with 5+ years of branding experience
  • Proven track record leading teams and building lasting relationship
  • Candidates with extensive PR and Editorial networks preferred
  • A background in Fashion Apparel is preferred


  • DOE

To apply, please submit your information on our career page here or email
Submissions without cover letters will not be considered.